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Tuesday, 21 October 2008

Textual Analysis of Secondary Teacher's Magazine



Secondary Teacher Magazine
Secondary Teachers magazine is a magazine aimed at secondary school teachers, in which it details the goings on in secondary school curriculums and news involving the particular subject.
This particular issue that I am analysing features a double cover, which when open, is an ajoining picture. The pictures that are featured in this issue are of two school students and are both medium close-ups as they are from the waist up. The pictures are of a male and female student which suggests that society and education nowadays is equal for both genders. Also the two students are both of different races which suggests that we live in a multi-cultural society.
This particular cover for Secondary Teacher Magazine, is double spread cover, with the images on the front and back covers of the magazines. The masthead of the magazine is slighty covered, by the image of the male student, which shows that the magazine is well known and even when the masthead is covered, people still know the magazine. On both sides of the cover, the headlines and straplines that are displayed are the same. The main headline, "Do boys and girls learn differently?" is in the biggest font shown for headlines, and on the male student's cover, the font is in blue, and pink for the female students cover.
At the top, the same information is displayed, as the covers of the magazine are meant to be read either way. The covers are colourful and bright, so as to catch the audiences eye, and make them want to buy the magazine.
The pictures of the students are medium close-ups so we are seeing a lot of detail within the images. The two students are in school uniform, and are sat at desks, which tells us what kind of person they are. There desks are covered with books and papers, so it looks as though they are hard working, which is how students are perceived to be.

Textual Analysis of Three Magazines Aimed at 16-19 Year Olds

Textual Analysis of LOOK magazine

LOOK magazine is a celebrity gossip and fashion magazine that is aimed at young women in society today.

The title in the case of this particular issue, is pink, which refers to the fact that the magazine is aimed at women, and the choice of the word 'LOOK' as the magazine's masthead connotes that it is about fashion and beauty. The masthead is large and bright which makes it stand out from the page, so in effect, it grabs the reader's attention and makes them look at it and hopefully buy it. Above the masthead is a kind of strapline for the magazine. It reads 'Glossy High Street Fashion Weekly' which definitely gives the message to the audience about the magazine's genre.

The magazine keeps up the feminine and girly feel within the cover, by the pink layout, which I think attracts feminine women to read this magazine. Also in-keeping with the fashion theme, the font cover features many pictures of female celebrities, and appropriate straplines underneath, such as 'all the glam dresses!' and pictures of different clothes featured in the magazine, again with straplines underneath detailing what the pictures are about, for example 'the £15 office shoe that all the celebs want!'. I think this attracts readers in a certain way because if they see a dress or a pair of shoes on the front cover that they would be interested in buying, then they are more likely to buy the magazine and look for more garments to buy.

The magazine features a medium close-up shot of a celebrity (in this case, Jennifer Aniston), with the main headline 'The Hottest Celebrity News!'. This helps convey to the reader the fact that the magazine is also a celebrity gossip magazine. Again, the fact that the magazine features different celebrities each time, will attract readers, as if there is an a celebrity they like, or a particularly interesting celebrity on the front cover, then they will be more likely to buy the magazine and read on.

Textual Analysis of NME Magazine

NME magazine is an alternative music magazine aimed at young people in society.

The magazine's main feature is the large photograph of the band which takes up most of the page. It is a medium close up shot of the band, which gives the reader a lot to look at. The photo partially covers the masthead of the magazine, which shows that the magazine is well known, and people know the magazine based on a tiny glimpse of the masthead. The photo is covered with the magazine's main headline, 'The Automatic' which tells the reader the name of the band, and also what the main article of the magazine is about. It is in a big, bold and colourful font, which draws the readers attention, as it stands out from the page. The headline is also in an interesting font, and is displayed differently to the other magazines that I have looked at, as it is diagonal across the page, along with the straplines that go with it.

There are a lot of different plugs displayed on this magazine, which run along the top and bottom edges of the magazine. The plugs are clearly worded so that the reader knows what it is talking about, and what is involved in the magazine. Some plugs are accompanied by photographs to compliment them. The background of the plugs is a bright red colour, which stands out against the main headline photo, again catching the eye of the reader and making them want to buy and read the magazine.



Textual Analysis of Teen Vogue Magazine

Teen Vogue is an American fashion magazine, aimed at teenage girls.

I think the masthead of the magazine, "Teen Vogue" sends out an instant message about who the magazine is aimed at, which is obviously teenagers. By reading more in depth to the cover's story headlines and straplines, we can tell that the magazine is aimed at teenage girls. This is also made apparent because of the use of two fashionable celebrities as the backdrop for the magazine.

Through looking at other examples of the magazine's front cover, and from reading it myself in the past, it is made clear to me that the magazine's cover stars are celebrities and idols of around the same age as the magazine's readers. I think Teen Vogue aims to use only inspirational and positive role models on the front cover of the magazine, so as to give the best message possible to it's readers and to give the magazine a positive and healthy reputation. For example, the two girls on this particular cover are smiling, and are dressed appropriately but stylishly and colourful to give a positive message to the readers, but to also engage with the fact that the magazine is based around fashion as it is the daughter magazine of the famous Vogue magazine. It is also made apparent to the readers who the two girls are (Whitney and Lauren from The Hills), by the headline and strapline underneath the photo, "drama queens - WHITNEY & LAUREN RETURN TO THE HILLS". This makes it easier for the audience to know who is on the cover, and for them to make an easier assumption of whether to buy the magazine or not. Teen Vogue also uses well known young celebrities and idols on their covers and in their magazines, because they may be popular at the time, and the public will want to read about them. I think this makes the magazine seem exclusive, because they always have famous celebrities on the cover, so it gives a glamourous feel.

The most important headline is "Back to school style" as it has the biggest font and is in capital letters so it stands out on the page. The straplines to go with the main headline are also displayed across the page, so that more attention is focused on that headline, whereas the other headlines are smaller and only a few words long. The different headlines on the cover are in different colours, such as red, white and black, so that the reader is able to differentiate between the headlines, and so that they all stand out against each other.

Tuesday, 7 October 2008

Foundation Portfolio Preliminary Task

In this task I have been asked to research a variety of different magazines and explore the conventions of each one in detail. I will use my research to produce the front page and contents page of my own magazine, which will be based on college life, and will be aimed at college students who are of ages 16-19 years old. I will have to come up with an original masthead, layout and headline as well a medium close-up shot of a student that refers to the nature of my magazine and it's headline. This will prepare me for the main task in this course in which I will have to produce a music magazine.
To help me produce this preliminary task, I will use the key key concepts of media, LIIAR (Language, Institution, Idealogy, Audience and Representation).

Language
The magazine that I will produce will be aimed at college students between the ages of 16-19, so the language that I choose to use will have to reflect this. I plan to use language that is not too formal, as it is aimed at young people, but not too informal, in a way that it is hard to understand.

Institution
The institution in this case is Wyke College itself, as that is where the magazine I am creating would be produced if it were made in reality.

Idealogy
This is the values, and shared beliefs behind the magazine. My magazine will focus on college life, so the values of the college (such as equal rights, respect and hard-work) will have to be incorporated into the magazine somehow. The subject on which I choose to base my magazine on (eg. fashion, sport, music, ect) will have to be strongly represented so that the target audience will understand the idealogy behind it.

Audience
The consumers of the particular magazine that I will produce will be students within the college, so of ages between 16-19. This is my target audience, which I will have to keep in mind when producing my magazine so that the final piece is suitable, yet also entertaining.

Representation
The magazine is going to be representing the students and teachers within wyke college, so the pictures, headline and masthead will have to be appropriate, so as to create the best message possible about Wyke College.